This Case Study will provide you with valuable insights into the following topics:
- The reasons why quality products have a natural appeal.
- The potential benefits of unexpected market disruptions.
- The marketing approaches that are most suitable for established brands.
- Effective strategies for cost-efficiently promoting products to existing customer base.
Introduction
One of the key factors contributing to the success of our client’s lash business was the use of multiple creative elements and sales angles in their ads. This involved creating multiple ways to sell the same product to appeal to different segments of their potential audience. By using only one angle, businesses severely limit their scalability by not utilising other likely segments of their target audience.
These structures were adapted with multiple sales angles, using different paint point hooks to create videos that would resonate with different segments of their target audience. This required an excellent understanding of their customer base, their pain points, and deepest desires, as well as a solid understanding of psychology.
To scale the account, we utilized both vertical and horizontal scaling. Vertical scaling involved increasing daily ad spend on current campaigns, while horizontal scaling involved increasing the number of campaigns. By scaling horizontally up to a few prospecting D.A.S.M stacks and going up +20-50% vertically, we were able to increase the amount of data fed to the algorithm per D.A.S.M stack and let Facebook’s AI do its magic.
In addition to using multiple creative elements and sales angles, we also leveraged micro-influencers to boost sales. By offering discount codes to influencers, we were able to track the effectiveness of their posts and see a significant increase in sales.
Conclusion
Overall, the success of this client’s lash business was due to a combination of factors, including the use of multiple creative elements and sales angles, the utilization of micro-influencers, and the effective use of scaling strategies.