Challenges
- Mountop’s retargeting funnel was not subsequent, using only broad remarketing windows, leading to a loss of potential sales.
- Their content strategy was lacking, not showcasing the brand’s unique selling points and not appealing to their target audience.
- Mountop was not using all types of ads and campaigns available, limiting their reach and potential sales.
- The lack of customer testimonials and incentives made it difficult for new customers to trust the brand.
“Mountop is a UK-owned apparel brand that specializes in winter sports and hiking gear. The industry is highly competitive with well-established brands dominating the market. Mountop’s main issue was seasonality, with sales dropping significantly during the off-season.”
1. Facebook: We constructed eye-catching, persuasive creatives that aligned with Mountop’s core brand values and guidelines. Our creatives displayed what the brand stands for, how they are unique, and how their offer is irresistible.
We targeted lookalike audiences, engaged visitors, and interest-based audiences with high-performing ads, increasing their conversion rates by 45%.
Our ads generated a 6x return on ad spend (ROAS) within 3 months.
2. Google Ads: We completely restructured their Google Ads account, which initiated rapid scale.
We optimized their keyword targeting and ad copy, resulting in a 70% increase in click-through rates.
We implemented performance-max campaigns, which increased their conversion rates by 65%.Our Google Ads generated a 8x ROAS within 4 months.
3. Email Marketing: We used Klaviyo as the main tool, creating a lead generation strategy that incentivized sign-ups for a giveaway. We retargeted those sign-ups with a code for a discount, increasing their conversion rates by 25%.
Our email marketing generated an additional 15% of revenue for Mountop.
Results
With our strategies and efforts, Mountop achieved a 209% growth in less than 1 year.
- They generated £873k in revenue, surpassing their initial target of £800k.
- Their Facebook ads generated a 6x ROAS and increased their conversion rates by 45%.
- Their Google Ads generated an 8x ROAS and increased their conversion rates by 65%.
- Our email marketing generated an additional 15% of revenue for Mountop.
- They received an influx of customer testimonials and incentives, boosting their brand reputation and loyalty.
Mountop now has a successful retargeting funnel, leading to a 20% increase in repeat purchases.
We are proud to have been a part of Mountop’s success story and look forward to continuing to work with them in the future.