A full-funnel rebuild that drove over $2 million in tracked revenue and 20% year-on-year growth for a specialist lighting retailer.
LED Outfitters is a specialist retailer serving professional and enthusiast buyers with a deep catalogue of lighting and equipment. High intent, high consideration, a category that rewards getting the full funnel right.
The brand had solid fundamentals but an underdeveloped paid program: limited search coverage, an over-reliance on one channel, and creative that didn't speak to the different buyer segments in the catalogue.
A large share of high-intent search demand was going uncaptured, there was no structured Google program working alongside paid social.
On Meta, broad-brush messaging treated very different buyer types the same way. To grow year-on-year we needed both wider demand capture and sharper, segment-specific creative.
Shopping, Brand and Generic Search turned uncaptured intent into a reliable demand-capture engine running alongside social.
We mapped creative to buyer type, pro, enthusiast, first-timer, so each audience saw an ad that spoke directly to their use case.
Demo-led video, comparison formats and offer ads kept fatigue down and gave the account fresh angles to scale into.
Collection and product page improvements lifted conversion rate and average order value across the catalogue.
Lifecycle flows captured demand and drove repeat purchases, pushing blended ROAS to 4.2x.
Over eight months LED Outfitters generated more than $2 million in tracked revenue and grew 20% year-on-year, with new customers up 45% as Google and segmented social widened the top of the funnel.
Most importantly, the growth was durable, a diversified channel mix and a deeper creative library meant the brand was no longer dependent on a single source of demand.
They treated our catalogue like they actually understood our customers. The Google build alone paid for itself many times over.
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